Work History | Areas of Expertise | Sample Work | Recommendations
Writing Samples
Customer Use Case / Success Stories
- Popular Restaurant Online Ordering Company ChowNow Uses Breadwinner to Sync Salesforce with NetSuite (Dec 2022)
- LB Technology Customer Success Story & Video, Accounting Seed (Feb 2022)
Articles
- News Release: Aptitude 8 is HubSpot #2 Global Partner of the Year (Feb 2025)
- News Release: OBO & Aptitude 8 Join Forces to Create the Top HubSpot Technical Firm ( Oct 2024)
- Top 5 New HubSpot AI Sales Features (August 2024)
- News Release: OBO Launches UpYourStack Podcast (June 2024)
- Virtual Team Building Game for the Holidays, LinkedIn Article (Dec 2020)
- Maryland Smith Women’s Month, University of Maryland (March 2018)
- Fishlinger Family Lecture Series Features Discussion on Business Ethics with Jeff Sonnenfeld, University of Maryland (Feb 2018)
- IBM & UMD Business Analytics Workshop Tackles Opioid and Suicide Crisis, University of Maryland (Dec 2017)
- Highlights from the First Maryland Smith Day with Video (Dec 2017)
- University of Maryland’s QUEST Honors Program Celebrates 25 Years (Oct 2017)
Social Media
Since 2009, Alissa has managed social media content and advertising at her jobs including: LinkedIn, Facebook, Twitter, Instagram, TikTok, YouTube, Threads, BlueSky, and SnapChat. See samples below.
Here are some samples from UMD’s annual women leadership conference.
Women Leading Women
March 1, 2018
Read the entire conversation: #SmithWomensMonth
Alissa’s Tweets: @SmithSchool and @AArford
Social Media Event Promo Graphic:
Live Tweeting Sample:
Snapchat Geofilter:
Video Production
Alissa worked with an in-house videographer on producing/directing videos at UMD, Accounting Seed, Tony Zorc Enterprises, and TeamWorx Security.
Maryland Smith Videos (2000-18)
Accounting Seed Videos (2018-2022)
Some of her favorite videos were the holiday videos that featured students, faculty and staff… they even won a couple awards!
- Top Holiday Video, Examiner.com (2015)
- Best Business School Holiday Video, Poets & Quants (2014)
Website Design
In 2019, Alissa and team launched the new brand identity and website for Accounting Seed: www.accountingseed.com. Alissa managed all websites for the University of Maryland’s Robert H. Smith School of Business, 2000-18. She had a great team of collaborators and worked closely with creative agencies on the current website designs, www.rhsmith.umd.edu.
MARYLAND SMITH HOMEPAGE
http://www.rhsmith.umd.edu (2013-2020)
Developed in Drupal
BUSINESS CENTER HOMEPAGE
http://www.rhsmith.umd.edu/global
Developed in Drupal
ACADEMIC PROGRAM HOMEPAGE
http://www.rhsmith.umd.edu/mba
Developed in Drupal
STUDENT BLOGGERS
http://blogs.rhsmith.umd.edu/globalsmith
Developed in WordPress
Magazines
From 2004-10, Alissa oversaw the production of the alumni magazine at the University of Maryland’s Robert H. Smith School of Business.
Check out an example from spring 2008. [PDF]
During her time at the Automotive Service Association (1997-99), Alissa worked on the association’s monthly magazine, AutoInc. She had a monthly column about online marketing strategies called, Net Worth.
AlissaArford.com 