Work History | Areas of Expertise | Sample Work | Recommendations

Writing Samples

Customer Use Case / Success Stories

• Popular Restaurant Online Ordering Company ChowNow Uses Breadwinner to Sync Salesforce with NetSuite (Dec 2022)
• LB Technology Customer Success Story & Video, Accounting Seed (Feb 2022)

Articles

• Blog Article: The Season Before the Dream (Feb 2026)
• Blog Article: Canvas Cloud Founder Story (Jan 2025)
• News Release: Aptitude 8 is HubSpot #2 Global Partner of the Year (Feb 2025)
• News Release: OBO & Aptitude 8 Join Forces to Create the Top HubSpot Technical Firm ( Oct 2024)
• Top 5 New HubSpot AI Sales Features (August 2024)
• News Release: OBO Launches UpYourStack Podcast (June 2024)
• Virtual Team Building Game for the Holidays, LinkedIn Article (Dec 2020)
• Maryland Smith Women’s Month, University of Maryland (March 2018)
• Fishlinger Family Lecture Series Features Discussion on Business Ethics with Jeff Sonnenfeld, University of Maryland (Feb 2018)
• IBM & UMD Business Analytics Workshop Tackles Opioid and Suicide Crisis, University of Maryland (Dec 2017)
• Highlights from the First Maryland Smith Day with Video (Dec 2017)
• University of Maryland’s QUEST Honors Program Celebrates 25 Years (Oct 2017)

Social Media

Since 2009, Alissa has managed social media content and advertising at her jobs including: LinkedIn, Facebook, Twitter, Instagram, TikTok, YouTube, Threads, BlueSky, and SnapChat. See samples below.

Here are some samples from UMD’s annual women leadership conference.

Women Leading Women
March 1, 2018
Read the entire conversation: #SmithWomensMonth
Alissa’s Tweets: @SmithSchool and @AArford

Social Media Event Promo Graphic:

Live Tweeting Sample:

Snapchat Geofilter:

Websites

Alissa currently designs, manages, and maintains the websites for Canvas Cloud, a Salesforce Consulting Partner, canvascloud.com (2024-present) and Sophic Alliance, sophicalliance.com (2024-present). Previous website management included: asashop.org, rhsmith.umd.edu, accountingseed.com, tonyzorc.com, breadwinner.com, theobogroup.com.

Video Production

Alissa worked with an in-house videographer on producing/directing videos at UMD, Accounting Seed, Tony Zorc Enterprises, and TeamWorx Security.

Maryland Smith Videos (2000-18)
Accounting Seed Videos (2018-2022)

Some of her favorite videos were the holiday videos that featured students, faculty and staff… they even won a couple awards!

• Top Holiday Video, Examiner.com (2015)
• Best Business School Holiday Video, Poets & Quants (2014)

Magazines

From 2004-10, Alissa oversaw the production of the alumni magazine at the University of Maryland’s Robert H. Smith School of Business.

Check out an example from spring 2008. [PDF] 

During her time at the Automotive Service Association (1997-99), Alissa worked on the association’s monthly magazine, AutoInc. She had a monthly column about online marketing strategies called, Net Worth.