Work History | Areas of Expertise | Sample Work | Recommendations
Core Competencies
Content Strategy & Editorial Leadership
- Expert in multi-channel content strategy, messaging architecture, and editorial oversight
- Extensive experience as editor-in-chief for large-scale websites and digital ecosystems
- Skilled in crafting high-impact brand narratives: articles, SEO blog posts, scripts, landing pages, campaign copy, email sequences, and executive messaging
- Deep understanding of AP Style, brand voice development, UX writing, and storytelling across platforms
Digital Marketing & Demand Generation
- Led full-funnel marketing strategies for B2B SaaS, consulting, higher ed, and health tech sectors
- Owned campaign strategy and execution across digital advertising, email nurture, website optimization, and social media growth
- Website oversight for 10K+ pages and microsites supporting business units, programs, and campaigns
- Platforms: HubSpot, Pardot, Marketing Cloud, Google Ads, Meta Ads, LinkedIn Campaign Manager, Canva
Marketing Analytics & Performance Tracking
- Data-driven marketer with deep proficiency in marketing ops, attribution, and KPI dashboards
- Tools: Google Analytics 4, Google Tag Manager, Tableau, Salesforce (CRM + Einstein), Marketing Cloud Intelligence, Excel (power user), UTM builder tools
- Regularly produce and present insights on campaign performance, funnel health, and marketing ROI to senior leadership
Brand Strategy & Creative Direction
- Led six-figure rebranding initiatives, including stakeholder workshops, brand architecture, positioning, messaging, and visual identity
- Built brand mascot “Buddy Gardener” to align with Salesforce ecosystem, including costume, animation, and merch
- Developed integrated brand campaigns across digital, events, PR, email, and social
Leadership, Team Building & Mentorship
- Built and led high-performing marketing teams of 10+ across content, design, digital, comms, ops, and dev
- Launched mentorship programs and managed cross-functional web teams of 40+ collaborators
- Experienced in agile workflows, marketing standups, OKRs, and vendor management
Tactical Skills & Tools
Social Media Strategy
- Managed 25+ social accounts using apps like Assembly, Hootsuite Enterprise, and Sprout Social
- Designed social campaigns with live event activations, influencer engagement, quizzes, geo-filters, and reels
- Channels: LinkedIn, Instagram, TikTok, X (Twitter), Facebook, YouTube, BlueSky, Threads
Awards:
- Top 5 B-School Twitter Feeds (Eduvantis)
- 100 Most Social MBA Programs (OnlineMBAPage.com)
- Best Business School Holiday Video (Poets & Quants)
Video Marketing & Production
- Oversaw branded video production for ads, thought leadership, customer success, and event promotion
- Experience with directing, scripting, and project managing live-action and animated video assets
- Tools: Final Cut Pro, Adobe Premiere, iMovie, Loom, Descript, Riverside
Visual Design & Creative Assets
- Proficient in Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Designed campaign collateral, logos, newsletters, GIFs, web graphics, event branding, and digital ads
Specialized Focus Areas
- Salesforce + HubSpot ecosystem marketing
- AI-enhanced marketing workflow
- Nonprofit and SMB marketing strategy
- Academic program launches and enrollment marketing
- Event marketing and audience engagement
- DEI communications and internal culture branding
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